“Berlin, this post-war rubble. Today it is mangy and sexy, cheap and showy, brash and noble. A city of contrasts, which is converting towards the most exciting city in Europe. The signs are everywhere. And especially in one particular street. A street whose history reflects the post-war history of Berlin.
The Karl -Marx -Allee begins near the TV tower at Alexanderplatz, extends nearly three kilometres to Friedrichshain and is wider than the Champs- Élysées with 90 meters. “The last great European boulevard built”, said the Italian architect Aldo Rossi about it.
Built as the Stalin Avenue in the early fifties in “Soviet-pastry-house style”, Germany’s first socialist main road should impress the rest of the world. The workers of the GDR should be awed and delighted. A few months later these workers lit the popular uprising of the 17th June 1953 on the Parkway . The Red Army had to help quell the launching revolution.
More than two decades after the street was renamed Karl -Marx -Allee, East Berliners again demonstrated on their boulevard, now for the fall of the wall. Then: the German unification, euphoria, disappointment, unemployment, the rediscovery and Gentrification of the avenue.
There are still people living here, who have experienced it all. And many newcomers. We have visited them. For the portrait of a road.”
Beautiful website by the influential German newspaper “Die Zeit” presenting the Karl-Marx-Allee in Berlin:
Why? Because it brings cheating with our emotions even to a higher level and as a main theme shows socially sensitive issue that i haven’t seen touched in ads before – neighbourhoods clearing / improvement.
“He [the hipster] is an easy target for mockery. However, scoffing at the hipster is only a diluted form of his own affliction. He is merely a symptom and the most extreme manifestation of ironic living. For many Americans born in the 1980s and 1990s — members of Generation Y, or Millennials — particularly middle-class Caucasians, irony is the primary mode with which daily life is dealt. One need only dwell in public space, virtual or concrete, to see how pervasive this phenomenon has become. Advertising, politics, fashion, television: almost every category of contemporary reality exhibits this will to irony.”