urbanus vulgaris

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Category: PR

Today is a great day to publish an insight on creativity.

by jiookrednav

150104_John Cleese on creativity

Well I started to get interested in creativity about thirty years ago, because I went to a conference at Cambridge and I started reading the research and I started comparing it with my own experience and I got very, very interested in it and I also got interested in the fact, that basically once you’ve established one or two principles, that’s all you can say about it, because to sum up something I sometimes take three hours to say:

All creativity comes from the unconscious. If creativity came from logic and intelligence, then all the logical and intelligent people could do it. But they can’t. It all boils down to getting to a playful and relaxed frame of mind. Most of it has to do with relaxation, because unless you’re relaxed you can’t hear the promptings from the unconscious.

Nobody ever had a bright idea when they were attacking a machine-gun-nest. You see what I mean? If you’re occupied with activity -and that is one of the reasons why there’s so little creativity at the moment, because nobody gets any peace any more, because these damn things are ringing all the time, and beep there and you know. You sit down, another e-mail comes in. It’s absolutely poison, because interruptions and anxiety will kill any kind of creativity.

You have to get in an atmosphere where you’re a little bit in a cocoon of you’re own, you close the door or you go sit in the park and you just stay quiet and for 20 minutes nothing happens, because you can only think of the things you ought to be doing: You know, people you forgot to telephone…, so you have to have a little notebook and you write those down and after 20 minutes, the mind starts to calm down, just as it does in meditation, it’s almost an identical process. And then if you start thinking about the subject, not too hard, you don’t want to get tense, play with the thought, and you get little ideas start popping up, but if you’re mind is full of, zoom, zoom beep, beep, you’ll never hear those little ideas, it’ll be drowned out you see what I mean?

This remarkable insight was explained by John Cleese in this interview, starting at about 52 minutes: http://www.npo.nl/college-tour-special-john-cleese/25-12-2014/VPWON_1234760

And here’s some more from Cleese on this blog:

As well as identifying that ideas and breakthroughs percolate in the deep recesses of our brain, Cleese talked about some of the key, practical traits of truly creative people. In doing so he told a story of Brian Bates, a psychology professor at Sussex University. Intrigued by how the creative mind works, Bates chose to study the work practices of architects, because the profession required the combination of two brains in the creation of beautifully groundbreaking yet structurally sound buildings.

“He did a very simple test. He asked various architects to name who, in their opinion, were the most creative architects in the field. He then asked those creative architects to tell him what they do from the moment they wake up to the moment they go to bed. He then went to the uncreative architects—without perhaps explaining that’s why he was talking to them—and asked them the same thing. Then he compared the two. He discovered two differences, and neither was to do with intelligence.”

“The first thing he discovered is that the creative architects knew how to play. They could get immersed in a problem. It was almost childlike, like when a child gets utterly absorbed in a problem. The second thing was that they deferred making decisions as long as they could. This is surprising.”

“If you have a decision to make, what is the single most important question to ask yourself? I believe it’s ‘when does this decision have to be made’? When most of us have a problem that’s a little bit unresolved, we’re a little bit uncomfortable. We want to resolve it. The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved.”

“Why would those two things be importance? The playfulness is because in that moment of childlike play, you’re much more in touch with your unconscious. The second is that when you defer decisions as long as possible, it’s giving your unconscious the maximum amount of time to come up with something.”

Summing it up, he narrows it down to 5 Lessons in this lecture (transcript here). “Creativity is not a talent, it’s a way of operating”:

150104_John Cleese on creativity 02

  1. Space (“You can’t become playful, and therefore creative, if you’re under your usual pressures.”)
  2. Time (“It’s not enough to create space; you have to create your space for a specific period of time.”)
  3. Time (“Giving your mind as long as possible to come up with something original,” and learning to tolerate the discomfort of pondering time and indecision.)
  4. Confidence (“Nothing will stop you being creative so effectively as the fear of making a mistake.”)
  5. Humor (“The main evolutionary significance of humor is that it gets us from the closed mode to the open mode quicker than anything else.”)

 

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This is just great

by gailiute

This ad beats other ads :)

Why? Because it brings cheating with our emotions even to a higher level and as a main theme shows socially sensitive issue that i haven’t seen touched in ads before – neighbourhoods clearing / improvement.

what do you think?:)

SpontaneousInterventions: design actions for the common good

by vytasvulgaris

“SpontaneousInterventions: design actions for the common good is the theme of the U.S. Pavilion at the 13th International Venice Architecture Biennale (Fall 2012). In recent years, there has been a nascent movement of designers acting on their own initiative to solve problematic urban situations, creating new opportunities and amenities for the public. Provisional, improvisational, guerrilla, unsolicited, tactical, temporary, informal, DIY, unplanned, participatory, opensource—these are just a few of the words that have been used to describe this growing body of work.” http://www.spontaneousinterventions.org/about

Picture: http://www.envelopead.com/proj_octaviakl.html
http://www.spontaneousinterventions.org/project/proxy

Mapping stereotypes

by gailiute

 

One of the better blogs that made my day. Though some of the mappings are older, they are still very inspiring and entertaining. The rule that it is better to see it once than to hear it for 100 times applies here definitely. So enjoy!

mapping-stereotypes

Poo WiFi

by vytasvulgaris

http://www.youtube.com/watch?v=d8_KNPKWmsA

“One company that specializes in picking up dog droppings, Doody Calls, recently estimated that American dogs alone let go of 10 million tons of dog poop a year. The company also found that 40 per cent of dog owners don’t pick up their pets’ poop at all. In Mexico City, this issue has prompted a campaign by advertising agency DDB Mexico with a Pavlovian-style notion: Offer free Wi-Fi in public areas every time owners put dog poop into a particular bin. Though the video above looks like a satire, it’s a very real initiative being rolled out in 10 parks across the city in partnership with Mexican Internet portal Terra. Owners bag the poop, put it in a bin where it gets weighed, and the park receives free Wi-Fi for the time garnered by the amount deposited (usually a few minutes). Though meant for ‘doggie bags,’ the company told Creativity Online they’re fine with people putting other trash into the bin — after all, either way it keeps the area clean” http://www.huffingtonpost.ca/2012/04/24/dog-poo-wifi_n_1448512.html .


Lithuanian Leaders’ Forum (Lietuvos Lyderiu Forumas)

by gailiute

I do not know if many of you are interested in politics. I was not but realised that not knowing what is happening there is not very fulfilling. One of the ways to get clearer image what is going on is provided by lrytas tv, which I found quite interesting.

The information provided on this post is in lithuanian language as it concerning  the upcoming election in Lithuania. Lrytas tv invited 5 leaders of 5 the most popular parties in Lithuania to give their opinion on various topics including economics, society, etc. The purpose of the show is to help common person to form a clear view of the proposed election programmes and intentions of the politicians. There will be a show every week until the election on the 14th of October.

This is the second show, part 1:

http://tv.lrytas.lt/?id=13466122011345516040

part 2:

http://tv.lrytas.lt/?id=13466123061346465152

part 3:

http://tv.lrytas.lt/?id=13466136391344759661

part 4:

http://tv.lrytas.lt/?id=13466125311346028675

part 5:

http://tv.lrytas.lt/?id=13466136571344678161

The first show can be found on the same website.

100 artists in one

by gailiute

 

How do you stage an international art show with work from 100 different artists? If you’re Shea Hembrey, you invent all of the artists and artwork yourself — from large-scale outdoor installations to tiny paintings drawn with a single-haired brush. Watch this funny, mind-bending talk to see the explosion of creativity and diversity of skills a single artist is capable of.

Shea Hembrey explores patterns from nature and myth. A childhood love of nature, and especially birdlife, informs his vision. Full bio »

 

What I find the most intriguing  from this talk is 5 definitions of the art that are presented by Shea. You may say its the matter of taste whether  an object can be called art or not, however Shea´s definitions brings really a lot of clarity in defining contemporary art. Well, at least for me :)

The Pedal Project: Three Cycling Cities – From Dublin to London to Amsterdam

by vytasvulgaris

 

“When you picture a council junket you never see the fold up bike, the ferry and the cycle cafe. DCTV goes on a whirlwind (read cheap and quick – the way we all travel now) trip to look at models for European cycling along with the Dublin City Council cycling officer Ciaran Fallon. Along the way they meet bloggers and fashion designers and activists who all, incidentally, cycle bikes. We see how normal cycling is all across Europe.

The establishment of a cycling office in Dublin City Council is part of a visible commitment to cycling as a transport solution in our city. This programme gets inside not only what the cycling officer is dong but what he’s thinking, what he thinks Dublin can look like and what he’s basing some of this on.” http://vimeo.com/10095272

More Information Project:
dctv.ie/main/?p=1671

 

Platform for fixing the city

by gailiute

One of the most interesting and most difficult challenges that we are constantly willing to take is how to make cities vibrant, liveable, prosperous, attractive, etc., etc. There are already many attempts made indeed. Some of them more successful, some less. Since it is better to learn from other mistakes than from your own, IDEO, Michigan-based iconic design firm, (steelcase producer) created an open platform called  OpenIDEO to foster the best sustainability solutions and to apply them to revitalize city of Detroit (or any other city).

The idea (and possibly success of this platform) is  to engage a diverse group of individuals (ecologists, designers, writers, sociologists, economists, etc) for a design challenge. Issuing  challenge invites anyone and anywhere to submit ideas. But it is not simply community voting or judging that makes the crowd-sourcing work. It is a multi-step process of collectively winnowing down the ideas while simultaneously improving them.

But OpenIDEO is more than that. Beyond its obvious do-good nature it has real business benefits to both IDEO and, in this instance, Steelcase.

Through selection, 11 winning ideas were selected from almost 900 inspirations. Here are  all 11 of the winners. I suggest to check it out and be inspired !

Official page of OpenIDEO : http://www.openideo.com/

Found in: greenbiz.com

Brussels Express

by vytasvulgaris

 

A fresh 19 min documentary by Sander Vandenbroucke about why traffic in Brussels is a tragedy, about  success of pioneer bike messengers and about insights and tips from the major of Copenhagen.

http://www.brusselsexpressfilm.be/

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